The GeForce RTX 5090 is getting even harder to buy. VideoCardz and TechPowerUp report that the card no longer appears on NVIDIA's own US Marketplace, and Tom's Hardware reports that Micro Center now lists it as "Not Carried." As Tom's Hardware explains, that status means the card is no longer part of the retailer's active catalog, not just temporarily out of stock.
What hasn't happened is an official announcement. NVIDIA still lists the RTX 5090 on its GeForce website, and it hasn't publicly confirmed a discontinuation or an end-of-life date.
The reason behind it is only reported at this point. PC Games Hardware, citing sources in distribution, retail and NVIDIA's partner network, reports that NVIDIA has stopped allocating new GB202 chips for the RTX 5090, as summarized by VideoCardz and TechPowerUp. If that's right, board partners can keep building cards with chips they already have but can't get more. The report also covers the China-market RTX 5090 D and RTX 5090 D V2. Tom's Hardware notes the same GB202 silicon goes into higher-margin RTX Pro cards.
Prices are already rough. TechPowerUp notes the card launched at $1,999 in January 2025, and VideoCardz says PC Games Hardware found the cheapest available RTX 5090 in Germany at €6,699 on October 15.
My take: most handheld and PC gamers were never buying a 5090 at these prices, but in my opinion, a top-end card vanishing doesn't bode well for GPU prices overall. If you've been waiting on a high-end card, I wouldn't count on a price drop soon. Do you think this is the end of 90-class cards for gamers? Let me know on X or in the YouTube comments.